Marketing & PR Strategies That Work
Thursday, March 27, 2008
6 to 8 pm; reception to follow
Brown Rudnick Providence
121 South Main Street
11th Floor
Providence, Rhode Island
Get directions

Cost
$15 BFE Members
$25 Non-Members
Students/Sponsors Free (however
on-line registration is still required)
Registration for this event is now closed

We exist in a highly competitive marketplace that's fueled by consumer generated media and technology seemingly developed overnight.  How can your business resonate with customers and prospects, carve a niche and truly differentiate itself?  In this Forum, we've assembled four experts who'll give you strategies for finding people that want what you have (marketing) and telling a good story (public relations).  Plus, you'll hear from a very successful entrepreneur who revived an old brand and made it a favorite once again.

Hosted by: Oris Bryant, Brown Rudnick
Moderated by: Ann-Marie Harrington, Founder & President, Embolden Design, Inc.

Presenters
April Williams McCrory, President & Visionary, North Star Marketing
April created North Star Marketing in 1997 and has led the company to become known as one of the most creative and innovative marketing and public relations companies in the state.
Presentation: T.E.A.M. approach to marketing (Target, Engage, Analyze, Measure) that can be applied to every product or service regardless of your budget.

Jon Duffy, President, Duffy & Shanley
Jon's been part of building a synchronized marketing communications firm that has built a reputation for delivering unexpected solutions and unmatched results.  He oversees public relations, sports marketing and interactive marketing teams for clients like Safety First, Nike Golf, Narragansett Brewing Company, Nike 6.0 and Swarovski.
Presentation: Public relations and the start-ups' need to create a "thought leadership" story.
View Jon Duffy's Presentation

Mark Murphy, Editor, Providence Business News
Mark joined PBN as its editor in November 2005.  He previously served as the editor of Golf World Business, after working in a variety of editing positions at the Pittsburgh Post-Gazette.
Presentation: The art of editorial liaison from the editor's point of view.

Mark Hellendrung, CEO Narragansett Brewing Company
Mark has over a decade of experience growing regional beverage companies.  His current endeavor is the rebirth of the Narragansett Brewing Company, the once dominant New England beer company. 
Presentation: The story of how he and a group of local investors reestablished the Narragansett brand and marketed this old favorite with renewed appreciation and passion.